This policy explains what personal data Marketing Sumo collects through marketingsumo.co, why, who it is shared with, and how you can access, correct or withdraw consent for it. It follows Singapore’s Personal Data Protection Act 2012 (PDPA).
Who we are
marketingsumo.co is run by Marketing Sumo Pte Ltd (UEN 202139389W), a fractional marketing consultancy based in Singapore (“Marketing Sumo”, “I”, “me”).
For any privacy question or request, contact my Data Protection Officer, Adrian Tan, at adrian@marketingsumo.co.
What I collect
When you send an enquiry. The contact form asks for your name, company, work email, role and monthly marketing budget range.
When you book a call. Bookings are made on zcal, which collects the details you enter there, such as your name, email and the time you choose. zcal’s own privacy policy applies to that page.
When you email or message me. I keep the messages and any details you include.
When you use the chat widget. Messages you type into the chat assistant on the homepage are processed by UnravelX, the provider of that widget.
When you browse the site. Google Analytics records how the site is used: pages viewed, how you arrived, device and browser type, and approximate location (city or country). It uses cookies to do this. I don’t use it to identify you personally.
How I use it
- To reply to your enquiry and discuss whether and how we might work together.
- To prepare proposals, run an engagement and invoice for it if we do work together.
- To understand which pages and content are useful, so I can improve the site.
I only use enquiry details to respond to you and discuss working together. I don’t add you to a newsletter or mailing list unless you separately sign up, and I never sell personal data.
Consent
By sending the form, booking a call or emailing me, you consent to me using your details for the purposes above. You can withdraw consent at any time by emailing adrian@marketingsumo.co. I’ll stop using your data for that purpose and tell you if withdrawing affects anything we’re working on together.
Who I share it with
I don’t share your data with anyone except the service providers that run this website and my business, and only so far as they need it to provide their service:
- Netlify: hosts the website and stores contact-form submissions.
- Google: Google Analytics for site statistics, and Google Workspace for email.
- zcal: call booking.
- UnravelX: the chat assistant on the homepage.
- Testimonial (testimonial.to): displays client testimonials. It doesn’t receive enquiry data.
- Cloudinary: hosts some images. It doesn’t receive enquiry data.
I may also disclose data where the law requires it.
Transfers outside Singapore
Some of these providers store or process data outside Singapore, including in the United States. Where that happens, I rely on providers that are bound to protect it to a standard comparable to the PDPA, as the PDPA’s transfer limitation obligation requires.
Cookies and analytics
The site uses Google Analytics cookies (named _ga and _ga_…) to count visits and understand usage. No advertising or retargeting cookies are set by this site. Embedded third-party widgets, such as the testimonial wall, chat assistant and booking links, may set their own cookies under their providers’ policies.
You can block or delete cookies in your browser settings, or opt out of Google Analytics on all websites with Google’s opt-out browser add-on. The site still works without cookies.
How long I keep it
I keep personal data only as long as it’s needed for the purpose it was collected for, or as required by law, for example accounting records for clients. Enquiries that don’t lead to work together are deleted when they’re no longer needed, and in any case within 24 months.
How I protect it
I use reputable providers with encryption in transit (the whole site runs over HTTPS), and access to enquiries and client data is limited to me. If a data breach happens that’s likely to cause significant harm, I’ll notify the Personal Data Protection Commission and anyone affected as the PDPA requires.
Your rights
You can ask to:
- see the personal data I hold about you, and how it has been used or disclosed in the past year;
- correct anything that’s inaccurate or incomplete;
- withdraw your consent, or have your data deleted where I’m no longer required to keep it.
Email adrian@marketingsumo.co. I’ll respond within 30 days. If I need longer, I’ll tell you when to expect a reply. I may ask you to verify your identity first.
Changes to this policy
If I change how I handle personal data, I’ll update this page and the “last updated” date above.