Fractional CMO
Instant marketing leadership — positioning, strategy and hands-on execution as the bridge between your product and the market. I take one new client per quarter.
Adrian Tan · Fractional CMO for HR Tech · Singapore & Asia
HR tech founders hire me to be their marketing team.
I'm a former HR founder who scaled to S$30M in placements, wrote a book for Penguin Random House, and rank in the top 5% of HR influencers on Favikon. Now I do one thing: help growth-stage HR tech vendors reach CHROs and HR leaders. Sell more. Do less.
One new fractional client per quarter · 30-minute call · No commitment
Brands I've worked with
What I do
Four ways I grow your pipeline
No agency, no account managers, no juniors learning on your budget. You work directly with one senior operator who has sat on both sides of the HR buying table.
B2B Content
Authority-based marketing that reaches enterprise decision-makers — whitepapers, articles and video that HR leaders actually read and share.
LinkedIn Services
Your message, carried by a profile with 49K+ followers and 23.5K impressions per post — sponsored posts, video reels and content strategy for your own page.
Media & Speaking
Newsletter sponsorships, podcast features, webinar moderation and conference keynotes — plug into channels I've spent 12+ years building.
The unfair advantage
Your fractional CMO comes with built-in distribution
Most marketers start your campaigns from zero. I start with an audience of HR leaders I've spent over a decade earning — so your message lands where your buyers already are.
2M+views on #FutureOfWork content over 12+ years
18K+newsletter subscribers — 71% Singapore-based knowledge workers
49K+LinkedIn followers in the HR and HR tech community
23.5Kaverage impressions per LinkedIn post
Top 5% HR Influencer (Favikon)
Penguin Random House author — No More Bosses
Podcaster — interviewing the region's top CHROs
HR Vendor of the Year 2013 & 2014
Selected work
How engagements typically look
Every engagement is different — these snapshots show the shape of the work. Want the details most relevant to your stage? Book a call and I'll walk you through them.
Content Strategy · 2+ years
Rolling Arrays
Long-term content partner for the SAP SuccessFactors implementation firm.
- Ideated and produced written and video content
- Host of Rolling Stories, their commissioned podcast interviewing top CHROs
- Built for an enterprise HR audience
- Sustained engagement over a 2+ year retainer
Event Marketing
People Matters
Marketing partner for the launch of TechHR Singapore — the region's flagship HR tech conference.
- Drove market awareness for a first-time event
- Generated exhibitor and delegate interest
- Leveraged owned channels and community
Fractional CMO
HR Tech Vendors
Ongoing fractional engagements across the HR tech stack, including:
- A people analytics platform
- A workforce optimisation platform
- A background screening tech platform
- HR membership bodies & HRIS partners
How we work
From first call to first campaigns
Audit
A no-commitment call to understand your market, funnel and gaps. You get my honest read on your marketing whether or not we work together.
Strategy
Positioning, channel plan and targets mapped to how CHROs and HR leaders in Asia actually evaluate and buy software.
Execute
Content, LinkedIn and campaigns go live. The person who built the strategy does the work — me, not a handoff.
Measure
Regular reporting on what sales teams care about: conversations started and pipeline created. Double down on what works, cut what doesn't.
Social proof
What clients say
Transparent pricing
Simple plans, senior work
No retainers-of-mystery. Pick the engagement that fits where you are — from a single sponsored placement to full marketing leadership.
Reach My Audience
S$1,200 from
per placement
- S$1,200 — newsletter sponsored ad (18K+ subscribers)
- S$1,200 — sponsored LinkedIn post (49K+ followers)
- S$2,500 — sponsored deep-dive article + newsletter feature
- S$3,300 — LinkedIn video reel
Fractional CMO
S$7,500
monthly · pay-as-you-go
- Instant marketing leadership
- Strategy + hands-on execution
- Direct access — no account managers
- One new client per quarter, for deep impact
- Cancel anytime
Authority & Events
S$2,200 from
per engagement
- S$4,800 — whitepaper (2,500–3,500 words, lead-magnet ready)
- S$3,800 — webinar moderation
- S$5,800 — 1-hour conference keynote
- S$2,200 — webinar panellist
Full media kit with audience stats at passionfroot.me/adriantan.
About
I became "virtually unemployable" by choice
After a decade running my own HR businesses — 3,000+ placements, S$30M, HR Vendor of the Year — I realised the corporate hamster wheel wasn't for me. At my last job interview, the hiring manager worried about my "influencer status." They were right to be worried: I was already building my own door instead of knocking on theirs.
Today I live at the intersection of HR tech, content and solopreneurship. I've spent 12+ years creating #FutureOfWork content, host podcasts interviewing the region's top CHROs, and wrote No More Bosses for Penguin Random House.
Marketing Sumo is one person. That's the point — you get the operator, not the org chart.
Because I've founded HR businesses and spent a decade selling to HR buyers myself, you spend zero time educating your marketer about your market — and all of it selling to it. Sell more. Do less.
Start here
Let's talk about your pipeline
Tell me where you are and I'll come back within one business day with how I'd approach it. Prefer to talk first?
📅 Book a 30-minute consultation — no commitment
🔗 linkedin.com/in/adriantanck